Nick Spinner
strategist
background
Like all retailers, GameStop truly depends on holiday sales. And like most retailers, a lot of this revenue comes from gift givers. But unlike many other retailers, we learned that gamers often wait until holiday deals drop to buy games for themselves. So we need to appeal to gift-givers and gamers, and gamers who are gift-givers, this holiday season.
client ask
How can we make magic happen for anyone buying a game this holiday season?
Receiving the right gift
It feels like a moment of pure bliss. Like a fireworks show of dopamine. Like this…
giving the right gift
It feels like you’re the best parent/family member/significant other/friend in the world. It feels rewarding, glorious, and euphoric. It feels like, “HELL YEAH! I DID IT!”
insight
Once we find the right gift, we become as excited to give it as the other person is to receive it (also true when we’re the giver and the receiver).
problem
The right gift’s journey to its rightful owner can be anything but exciting.
The holidays are fraught with peril for many buying a game at Christmastime. People are worried they won’t find the exact game they need, or it will arrive late, or any fear in between.
And to top it off, it feels like the worst of humanity comes out during the most wonderful time of the year.
target
Payers and Players. These could be parents, aunts, uncles, significant others, hard core gamers, beginner gamers, and anyone else buying a game during the holidays. Some may know exactly what they’re looking for. Some may not even know we’re on the 4th generation of Play Station.
But what they all want is the right game.
brand
Christmas wins begin at GameStop.
We are a sure bet in a season filled with uncertainty. We have the games you need. And knowledgable associates to help you find them. At GameStop, we get gaming. So whether you’re a novice or a pro, we can speak your language. Plus, we have competitive deals on just about any game. And all this is compounded by the fact that wherever you are, we have a store just down the street.
Strategic focus
It’s not a Christmas miracle, it’s GameStop.
creative
We made two :30s that ran nationwide– one for GameStop’s Game Days Sale and one for Black Friday.
AD | Kristi Flango
CW | Alf Zapata
CD | Chris Barnard
Director | Ulf Johansson